Coachella
A website worthy of an iconic event
Coachella
A website worthy of an iconic event
What we did
Web design
Motion design
Illustration
Coachella is the festival of our time. Each year, the event is a culture-defining snapshot of music, fashion and art attended by over 250,000 people.
This was our second year working with Coachella. Our challenge was to design a website that captures the feeling and grit of Coachella by incorporating nods to a simpler, analog approach to art.
Inspired by the desert, mountains and music
Watercolor brush strokes and hand-drawn illustrations, inspired by the desert, form the foundation of a design that portrays the environment and playfulness of Coachella.
A modular approach packed with personality
A visual language with a human touch
Original illustration and iconography inject a layer of personality while communicating critical information about the Coachella experience.
The Final Result
50+
hand drawn illustrations
20+
custom modules
1
sold-out festival