Ruffwear
An adventurous approach to eCommerce
Ruffwear
An adventurous approach to eCommerce
What we did
Branding
Web design
Web development
Motion design
Ruffwear, the Oregon-based performance dog-gear manufacturer, approached Mondo Robot to completely reimagine their online presence—a critical channel for selling their products around the world.
They wanted a new vision that would inspire dog owners (and their trail buddies) to be curious, take the first step, and start down their own road less traveled.
Story first. Product second.
Ruffwear’s mission says it all: “Inspire exploration for outdoor adventurers and their human companions.” We brought this idea to life by featuring the stories of brand ambassadors throughout the site, including right on the homepage.
Shopping for dogs made easy
The Ruffwear product catalog is vast. To help customers find their way, we designed a streamlined navigation system, smart product filters and a clever size selector for difficult-to-choose products like harnesses and collars.
A showcase for outdoor exploration
This site is designed to feature lifestyle and product photography. The clean interface never distracts and adds just enough personality to capture the lighthearted spirit of the Ruffwear brand.
Mondo Robot has consistently gone above and beyond, always delivering on time and exceeding expectations. They’re super organized pros who keep projects on track and on budget with complete transparency.
Ernie Kucera
Marketing & eCommerce Specialist
